003: "The Signature Zip-Up"

Introducing The Signature Zip-Up, the third installment in our journey—where comfort meets intention. This drop is more than a staple—it's a statement. Designed for the misunderstood, the creatives, and the ones rewriting their own narratives, this piece is rooted in purpose.

Crafted with a clean silhouette and subtle affirmations, The Signature Zip-Up is an everyday essential made to empower. Whether you’re on set, at a café sketching your next idea, or heading to a late-night link-up, this zip-up moves with you. Inspired by the balance of softness and strength, it’s our way of saying: you can be both.

Wear it loud. Wear it soft. Either way—make it yours.

002: "Summers not Over"

Discover 'Summer's Not Over,' our latest lookbook capturing the essence of carefree 90s and early 2000s summer days. Inspired by the nostalgia of hanging out at the corner convenience store with friends, this collection brings those warm, sunny memories back to life. Each piece is designed to reflect the laid-back vibes and effortless style of those unforgettable summers. Join us in reliving the good times, embracing the nostalgia, and celebrating the endless summer spirit with our exclusive collection.

001: "We are Angels"

"Discover 'We Are Angels,' Misconcepted's exclusive lookbook showcasing our first-designed varsity jackets. As a Toronto-based streetwear brand, we invite you to an exclusive collection where each piece embodies the essence of Misconcepted: breaking free from misconceptions. Join our community where authentic connections flourish. Step into the nostalgia, embrace the exclusivity, and be a part of our unique story."